Search Engine Optimization

Services / Search Engine Optimization


What is Search Engine Optimization (SEO) ?

Search engine optimization (SEO) is the process of creating the visibility of a website or a web page in a search engine. like, Google ,binge and yahoo. Visitors generally are interested or consider impotent to that websites who appeared in the top ten results. Search Engine optimization helps in creating and increasing online traffic on websites results business growth. Websites need to be ranked highly on organic search results so that search engine optimization is very useful element of online business. Search Engine Optimization is ensuring website pages are accessible by the search engines and customers. SEO also can ensure there are no mistakes in the code of website. Link building is most important part of SEO it helps to increase quality traffic to websites Keywords used for SEO like related words, phrase, it helps to buyers for search websites pages having similar content and get more targeted traffic and more sales. Increase websites uploading speed because of proper SEO. SEO can help to track and improve ROI of websites. SEO helps to make website’s design, look or architecture more user friendly, enjoyable for visitors. . It improves websites use ability.

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Importance of SEO :

  • No SEO ,no visiter- If you don’t do SEO of websites then search engines can’t categories and rank for website keywords relevant to business.
  • You can achieve good results doing on-site and off-site SEO. Both are important and required.
  • If you not start doing SEO now ahead your competitors will be, and the harder it becomes to rank higher than that
  • SEO is one time investment and life time results.
  • SEO plays an important role for small business marketing.
  • When small business want to create awareness by selling advertising space, sell products, it use SEO.When small business want to create awareness by selling advertising space, sell products, it use SEO.
  • SEO can be used to increase effectiveness of advertising strategies. It increase traffic to websites.


ON-SITE AND OFF-SITE SEO

TWO main part of SEO is on-site SEO and off-site SEO. On-Site SEO are rules you can apply on your web site so that it becomes user friendly. Off-site SEO refers to the process of getting votes from other web sites for the purpose of increasing your web site’s trust in the eyes of search engines. It increase SEO ranking and visibility for visitors.



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What is Online Reputation Management ?

Reputation management is the influencing and/or control of an individual's or business's reputation. Originally a public relations term, the advancement of internet and social media use, along with reputation management companies, have made it primarily an issue of search results. Parts of reputation management are often associated with ethical grey areas, such as astroturfing review sites, censoring negative complaints or using SEO tactics to game the system and influence results. There are also ethical forms of reputation management, which are frequently used, such as responding to customer complaints, asking sites to take down incorrect information and using online feedback to influence product development. Online Reputation Management is Also Known as ORM.



What is Link Building ?

Link building can increase the number of high-quality links pointing to a website, in turn increasing the likelihood of the website ranking highly in search engine results. Link building is also a proven marketing tactic for increasing brand awareness. For search engines that crawl the vast metropolis of the web, links are the streets between pages. Using sophisticated link analysis, the engines can discover how pages are related to each other and in what ways.

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Social Media Marketing :

Social media marketing is the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it across their social networks. The resulting electronic word of mouth (eWoM) refers to any statement consumers share via the Internet (e.g., web sites, social networks, instant messages, news feeds) about an event, product, service, brand or company. When the underlying message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself, this form of marketing results in earned media rather than paid media.



Social Media Optimization :

Social media optimization (SMO) is the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event. Types of social media involved include RSS feeds, social news and bookmarking sites, as well as social networking sites, such as Twitter, and video and blogging sites. SMO is similar to search engine optimization in that the goal is to generate traffic and awareness for a website. In general, social media optimization refers to optimizing a website and its content in terms of sharing across social media and networking sites.

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